What is dynamic pricing?

Dynamic pricing in the ticket sales industry refers to the automatic adjustment of ticket prices based on fluctuating market conditions. There are a number of variables that can affect market demand and ticket prices, including weather, day of the week, player injuries, hot/cold match ups, etc. Additionally, as game day draws near, ticket prices usually start to drop. 

FlipSeats offers a feature that allows users to take advantage of a similar type of pricing strategy - we call the feature Pro Pricing. The toggle to turn on Pro Pricing can be found on the ticket listing workflow, right below the list price field.

If you select Pro Pricing, FlipSeats will monitor and update your listing until it sells, providing a hands off experience. Using Pro Pricing helps ensure that your tickets are always competitively priced to sell and provide you with the best return.

Note: Enabling this feature may result in tickets selling below face value and does not guarantee their sale. You will receive regular updates when your ticket prices change, and you may turn off Pro Pricing or cancel the listing at any time.